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	<title>Real Data SF &#187; luxury homes</title>
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	<description>The Dirt on San Francisco Real Estate -  (Broker, Cal. Dept. Real Estate License No. 773349)</description>
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		<title>Measuring by the Foot:  Does it Make a Difference?</title>
		<link>http://www.pegasusventures.net/wordpressblog/2009/09/30/measuring-by-the-foot-does-it-make-a-difference/</link>
		<comments>http://www.pegasusventures.net/wordpressblog/2009/09/30/measuring-by-the-foot-does-it-make-a-difference/#comments</comments>
		<pubDate>Wed, 30 Sep 2009 08:30:04 +0000</pubDate>
		<dc:creator>Misha</dc:creator>
				<category><![CDATA[Data]]></category>
		<category><![CDATA[Market news]]></category>
		<category><![CDATA[luxury homes]]></category>
		<category><![CDATA[median price]]></category>

		<guid isPermaLink="false">http://www.pegasusventures.net/wordpressblog/?p=521</guid>
		<description><![CDATA[Several readers and clients have asked me recently about price per square foot metrics.  Certainly, if you&#8217;re trying to figure out how much a home is worth, it helps to get a sense of value by knowing what houses (or condos) are going for in the area on a per square foot basis and multiplying [...]]]></description>
			<content:encoded><![CDATA[<p>Several readers and clients have asked me recently about price per square foot metrics.  Certainly, if you&#8217;re trying to figure out how much a home is worth, it helps to get a sense of value by knowing what houses (or condos) are going for in the area on a per square foot basis and multiplying that by the size of the house in square feet.  Elementary my dear Watson.</p>
<p>However, others have been curious about whether there might be a discontinuity between the median price of homes and the median price per square foot, and what that might mean, especially in the context of how much each has fallen from its all-time high.  So I decided to take a look.</p>
<p>The first thing I did was check how often price per square foot was <span style="text-decoration: underline;">not</span> reported in the MLS (Multiple Listing Sales database) that brokers and other real estate tracking companies use to compile their sales data.  Frequently agents don&#8217;t report this because they don&#8217;t have any reliable data on how big the house is that was sold or they&#8217;re afraid of being sued if they&#8217;re wrong.  (I recently learned that when you buy a house in France, the seller <em>must</em> tell you how big it is, and if it&#8217;s smaller than stated, the Buyer has the right to adjust the price downwards. I wonder what happens if the house is <em>bigger </em>than expected.)</p>
<p>It turns out that in my database, which goes back to October 2002, price per square foot is reported about 80% of the time on single family home sales.  That&#8217;s sufficient to be reliable, so here are the results (click to enlarge).</p>
<p><a href="http://www.pegasusventures.net/wordpressblog/wp-content/uploads/2009/09/Median-Prices-Homes-vs-Per-SF.jpg"><img class="alignnone size-full wp-image-524" title="Median Prices Homes vs Per SF" src="http://www.pegasusventures.net/wordpressblog/wp-content/uploads/2009/09/Median-Prices-Homes-vs-Per-SF.jpg" alt="Median Prices Homes vs Per SF" width="494" height="358" /></a></p>
<p>I would say that overall, and as you&#8217;d expect, price per home and per square foot have tracked pretty closely.  It is interesting that during the terrible market freeze of early 2009, the median home price dropped noticeably more steeply than the price per square foot.  There are several possible explanations.  One is that smaller homes were selling better than bigger ones.  Since home price can be reduced to the formula: Area (in square feet)  x Price per SF, if home prices are dropping out of step with a drop in price per square foot, then the Area multiplier must be getting smaller faster.  Furthermore, since smaller homes tend to be cheaper homes, this would give some support to the argument that the higher end of the market has been suffering more than the lower end.  Even if that&#8217;s true, it seems to have been a short-lived phenomenon given that both metrics are back in sync as of August.</p>
<p>But the truth is that a lot of factors determine the selling price of a house, not just its size.  Location, views, &#8220;curb appeal,&#8221; to name just a few.  So I don&#8217;t really know how much you can glean just from looking at the areas of disjunction.  For my part, I think this confirms that I&#8217;m on solid ground if I use median home prices to look at the state of the market over time.  On the other hand, it also suggests that price per SF could work just as well, and it would be more helpful for people looking to do a value calculation for a particular home.  So I might start using price per sf more frequently.  Please chime in with your thoughts and suggestions.</p>
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		<title>San Francisco&#8217;s Luxury Home Market</title>
		<link>http://www.pegasusventures.net/wordpressblog/2009/08/28/san-franciscos-luxury-home-market/</link>
		<comments>http://www.pegasusventures.net/wordpressblog/2009/08/28/san-franciscos-luxury-home-market/#comments</comments>
		<pubDate>Fri, 28 Aug 2009 20:42:15 +0000</pubDate>
		<dc:creator>Misha</dc:creator>
				<category><![CDATA[Market news]]></category>
		<category><![CDATA[luxury homes]]></category>

		<guid isPermaLink="false">http://www.pegasusventures.net/wordpressblog/?p=441</guid>
		<description><![CDATA[
Every time there’s a housing slump, there’s discussion about whether the top end or the bottom end is fairing better or worse.  Here’s a June 2009 article from The Examiner, declaring that luxury home prices in SF are picking up.  And here’s a report published by First Republic Bank, which puts out a so-called “prestige [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.pegasusventures.net/wordpressblog/wp-content/uploads/2009/08/chateau-chenonceau.jpg"><img class="alignnone size-full wp-image-445" title="chateau-chenonceau" src="http://www.pegasusventures.net/wordpressblog/wp-content/uploads/2009/08/chateau-chenonceau.jpg" alt="chateau-chenonceau" width="500" height="456" /></a></p>
<p>Every time there’s a housing slump, there’s discussion about whether the top end or the bottom end is fairing better or worse.  <a href="http://www.examiner.com/x-6691-SF-Homes-Examiner%7Ey2009m6d27-San-Francisco-luxury-home-market-picking-up-a-tad--" target="_blank">Here’s a June 2009 article from The Examiner</a>, declaring that luxury home prices in SF are picking up.  And here’s a <a href="http://firstrepublic.com/lend/residential/prestigeindex/index.html" target="_blank">report</a> published by First Republic Bank, which puts out a so-called “prestige home index,” for various cities in California, stating that luxury home prices in San Francisco continue to fall.  Here’s the accompanying chart from First Republic.</p>
<p><a href="http://www.pegasusventures.net/wordpressblog/wp-content/uploads/2009/08/prestige-sf.gif"><img class="alignnone size-full wp-image-442" title="prestige-sf" src="http://www.pegasusventures.net/wordpressblog/wp-content/uploads/2009/08/prestige-sf.gif" alt="prestige-sf" width="438" height="309" /></a></p>
<p>And around the beginning of the year, the folks at <a href="http://www.paragon-re.com/" target="_blank">Paragon Real Estate</a> published an interesting report, <a href="http://www.pegasusventures.net/wordpressblog/wp-content/uploads/2009/08/How_Much_Have_San_Francisco_Home_Values_Declined_Feb_09.pdf">How_Much_Have_San_Francisco_Home_Values_Declined_Feb_09</a>,  that broke down price declines based on price range.</p>
<p>But what really constitutes “the luxury market” in a town where you can’t buy a shack for less than half a mill and where the average price for a home was over $1 million in July?</p>
<p>To begin to answer these questions, I first looked at the distribution of sales prices over the last few years. I wanted to create a “snapshot” of the overall market, while including enough data to make the results meaningful.  Here’s a chart that shows how sales were distributed in each price category.</p>
<p><a href="http://www.pegasusventures.net/wordpressblog/wp-content/uploads/2009/08/Luxury-Market-price-ranges.jpg"><img class="alignnone size-large wp-image-450" title="Luxury Market price ranges" src="http://www.pegasusventures.net/wordpressblog/wp-content/uploads/2009/08/Luxury-Market-price-ranges-1024x741.jpg" alt="Luxury Market price ranges" width="642" height="464" /></a></p>
<p>Clearly, and not surprisingly, the vast majority of properties sold in the $501,000 to $1.5 million range.  In fact, out of 5,532 home sales over a two-and-a-half year period, only 489, or 8.8% sold for over $2 million.  Over $5 million?  Just 64 sales.</p>
<p>Again, not surprising.  $5 million is a lot of mullah in anybody’s language, though this is a pretty toney town and looking at the mansions up at Pac Heights and Seacliffe (I added the “e”, thank you very much), I expected that there would be more sales in the stratospheric range.</p>
<p>But there aren’t, so whadyagoingtodo?  First, you’re going to be very careful about jumping to any conclusions, because there just isn’t a lot of data.  What’s more, properties at these price levels really do tend to be “unique” – that’s part of their value &#8212; and they don’t turn over frequently. This increases the difficulty of reaching meaningful conclusions about price fluctuations in this high-flying, thinly traded market.</p>
<p>Now that we’re done with the disclaimers, let’s see what I came up with.  I picked a minimum sales price of $5 million as fitting the definition of “luxury” rather than just very expensive.</p>
<p>First, I looked at sales volume, another of those metrics frequently discussed in the context of price fluctuations.  The assumption is that when there are a lot of sales prices tend to go up; fewer sales, prices go down.</p>
<p><a href="http://www.pegasusventures.net/wordpressblog/wp-content/uploads/2009/08/Luxury-Market-Sales-v-Price.jpg"><img class="alignnone size-large wp-image-451" title="Luxury Market - Sales v Price" src="http://www.pegasusventures.net/wordpressblog/wp-content/uploads/2009/08/Luxury-Market-Sales-v-Price-1024x739.jpg" alt="Luxury Market - Sales v Price" width="546" height="393" /></a></p>
<p>Clearly, sales volume is down for 2009 on an annualized basis, but prices have nevertheless increased from 2008.  Not much of a correlation there.</p>
<p>Next I looked at the average number of days on the market (“DOM”) for these properties to sell.  In a previous <a href="http://www.pegasusventures.net/wordpressblog/2009/02/06/dom-roll-please/">post</a>, I’ve argued that this metric really does seem to have a strong inverse correlation with price:  if it’s taking longer for houses to sell, prices tend to go down; if houses are selling quickly, prices tend to go up. The following chart shows DOM plotted on the right-hand axis with the time-scale reversed so that longer time periods are at the bottom and shorter periods are at the top.  I’ve also shown the number of units sold per year.</p>
<p><a href="http://www.pegasusventures.net/wordpressblog/wp-content/uploads/2009/08/Luxury-Market-Sales-v-DOM.jpg"><img class="alignnone size-large wp-image-454" title="Luxury Market - Sales v DOM" src="http://www.pegasusventures.net/wordpressblog/wp-content/uploads/2009/08/Luxury-Market-Sales-v-DOM-1024x743.jpg" alt="Luxury Market - Sales v DOM" width="560" height="406" /></a></p>
<p>Here things seem to line up pretty well.  In 2009 so far, there’s been a shortening of DOM and prices have recovered somewhat from 2008.  But again, we’re working with very small numbers of sales, so I’d be careful drawing any definitive conclusions.  In fact, if you just focus on the median sales price, it seems to me that prices have remained pretty much within the same band of value since 2004, except for a spike in 2007 when the overall market was at its hottest.</p>
<p>So, gentle reader, next time you’re shopping for that $5 million house, don’t expect to pick it up at fire sale prices.</p>
<p>As for the rest of us, the truth is that pretty much anyone who can afford a house in San Francisco is already living in luxury.</p>
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